vita good is dedicated to providing audiences the information they want in an approachable, entertaining way. Our readers have a variety of interests, and as a lifestyle site we strive to reflect this by covering a wide-range of subjects. We want you to save time and live more, so we closely follow, research, and write about topics to bring you the most up-to-date guides, reviews, lists, and advice.
Damien Hoffman, CEO & Co-Chairman
Get to know our CEO &
Co-Chairman, Damien Hoffman
Damien Hoffman | CEO & Co-Chairman: After graduating early with honors from Duke University, Damien raised private equity with friends during the late Nineties to launch a successful start-up. He went on to work for boutique sports investment bank Inner Circle LLP, where he worked on the sale of the NBA franchise New Jersey Nets to Brooklyn real estate development firm Forest City Ratner Companies. Damien also graduated with honors from the University of Miami School of Law as a Dean’s Merit Scholar. He clerked at the Florida Supreme Court for the Honorable Justice Kenneth Bell and Central Staff. Damien appears on Yahoo! Finance, Fox Business Network, and has spoken at elite institutions such as Harvard and Duke.
Derek Hoffman, President & Co-Chairman
Get to know our President &
Co-Chairman, Derek Hoffman
Derek Hoffman | President & Co-Chairman: Derek is a regular contributor to CNNMoney. In 2012, Forbes named him #1 on their list of Top 10 Social Media Influencers on Wall Street. Derek has handled media investment and tactical strategy planning for Procter & Gamble and Gillette’s national asset portfolio. He has also worked in private wealth management for Morgan Stanley. Derek graduated early from the University of Michigan’s world-class economics department.
Sarah Martin, CFO
Get to know our CFO,
Sarah Martin | CFO: After graduating in accounting from Emory University in Atlanta Georgia and receiving her CPA license, Sarah worked at Ernst and Young where she had the pleasure of learning and helping small Angel and VC backed companies grow and prosper all the way to several IPO's. She then took to her own entrepreneurial heart and became the CFO of a small diagnostic healthcare laboratory where she provided strategic financial leadership helping the company to quadruple revenue, increase profitability and complete several acquisitions resulting in a significant increase in shareholder value and successful sale transaction. Ultimately, the entrepreneur in Sarah was drawn to vita good, where she oversees all financial aspects of the company.
Tracy Sigler, COO
Get to know our COO,
Tracy Sigler | COO: Tracy is a veteran of several start-ups including the popular financial media company The Motley Fool, where he worked for eight years in a variety of roles. As Vice President of Web Operations, he and his team were responsible for the performance and profitability of Fool.com.
SEO Senior EditorWhen I'm not obsessing over SEO strategies, you can find me in the woods, hiking with my dogs and searching for the next IPA to drink
Newsroom AdminI manage admin and support, and I'm so dedicated to my job that I think we should have a presence on Mars, too. (There is actual water flowing now!)
Deputy ME/Entertainment Senior EditorI'm an amateur gardener who likes to waste his time tending a small vegetable garden that is regularly harvested by the local deer population.
People Ops ManagerI thrive on making strong connections with people of all backgrounds, baking vegan cookies and exploring the mountains in CO!
Money & Career WriterWhen I'm not writing trending news stories, you'll find me cooking, reading, exercising, going to my kids' soccer games, and drinking lots of coffee.
Media BuyerI'm a media buyer who enjoys cooking vegan food, hiking every week, and photography.
Entertainment WriterJust your average wanna-be superhero who dresses like Jessica Jones, cracks witticisms like Veronica Mars, and (wishes she could) kick butt like Buffy Summers. I write and edit by day, and watch inordinate amounts of TV by night.
Lifestyle WriterI write about health and fitness while attempting to stay healthy and fit. I run on coffee, bad dad jokes, and occasionally my own two feet. In my spare time I'm probably looking up Millennium Dance Complex videos and new ways to make potatoes.
Web DeveloperI enjoy the complex puzzles of programming, the challenge of video games, and the worldly experience of other cultures.
Deputy Culture SE/ WriterIf I'm not reading or writing about the latest in tech, you can find me exploring small Southern towns or watering my jungle of houseplants.
Accounting ManagerAfter a day of counting beans and looking for the missing penny, you can find me on my Harley searching for the perfect winding road.
CPOWhen I'm not optimizing our awesome company culture, I'm creating one at home with my two little girls!
Health & Fitness Senior EditorI'm a grammar and spelling fanatic, who enjoys skiing, yoga, and fat cats.
GM of Audience DevelopmentI'm a research addict who is allergic to cold weather, loves photography, and believes the best experiments involve baking.
Money & Career Associate EditorWhen I'm not fighting the good grammar fight I'm probably playing fetch with my dogs, watching hockey, or trying to figure out my next DIY project.
Special Assignments WriterI love watching and writing about sports. Other passions include Star Wars, labor rights, reading, and The Simpsons.
Senior EditorI'm a grammar nerd with a penchant for wearing silly t-shirts and going to concerts.
VP of DataI enjoy working with numbers but outside of work I avoid them as much as possible,you'll never see me counting calories or balancing the checkbook.
Health & Fitness WriterI'm extremely passionate about nutrition, health and fitness, but I'm also a huge sci-fi nerd - Star Wars and Marvel consume about 70 percent of my free time.
Lifestyle WriterMy three cats, black coffee, and constantly redesigning my home based off of Pinterest photos make my world go 'round.
Money & Career Senior EditorWhen I'm not writing, I enjoy cooking, yoga, and reading. I also collect vinyl records and am eagerly awaiting the Twin Peaks reboot.
Quantative AnalystWhen I'm not coding, exercising, or surfing the web, you can find me at my local Starbucks or cinema.
Special Assignments WriterI love working in an exciting environment. When I am not working I like spending time with my family.
Lifestyle WriterWriter by day, comedic improvisor by night- like Superman but with no powers and more jokes.
Health & Fitness WriterRetired dancer and chocaholic, critiquing the in-arena music one hockey frame at a time.
Money & Career WriterNerdy about all things career and finance. When I'm not writing or blogging, you may find me hiding in the NC mountains trying to lose my WiFi signal.
Culture WriterI'm copywriter by day and a super mommy by night. In my three minutes of downtime, you’ll find me reading library books, experimenting with Paleo cupcake recipes, silently correcting other people’s grammar, obsessing over real estate, and laughing at my own jokes.
Engagement EditorWhether I'm editing content for vita good, hiking the Rocky Mountains, or making the perfect G&T, I pay attention to the details.
QA DeveloperI love learning by taking things apart, computers, nerfguns, cars. Im an 80's kid, I like scifi/fantasy games and books. I enjoy the details of crafting and working with software.
Celebrity WriterBio: I love covering celebrity news and I'm an avid sports fan. When I am not busy writing about the stars, I enjoy watching and cheering on my favorite Philly sports teams.
Lifestyle WriterPop culture junkie. Copious note taker. Chocolate addict.
Director of Organic SearchSurf. Skate. Sail. Music. Grill. SEO. Travel. Friends. Family. Not in order.
Full Stack DeveloperI have an unquenchable thirst for knowledge, and the next big challenge. You can usually find me at a family event with a technical book, or tinkering with some idea I have.
Editorial DirectorI'm passionate about all things related to money. When I'm not writing, I'm quoting lines from Seinfeld and yada yada yada.
Newsroom AdminMy daily routine: Get up, be awesome, and go back to bed. Please take me as I am, or watch me as I go.
Image Associate EditorI'm a travel addict who loves reading a good book with a great cup of coffee.
Deputy ME/Culture Senior EditorI'm a writer and editor who's nerdy about words, a sucker for Sour Patch Watermelon candy, and a recent California transplant.
Money, Career & Health WriterWhen I'm not writing about personal finance or lifestyle, I'm thinking about where I'm going to get my next cup of coffee.
Ad Operations AnalystI'm a math nerd, I live to eat and I try to go to the museum as often as possible.
Front-End EngineerWhen I'm AFK (Away From Keyboard), I resume the role of Master Yoda to my two little Jedi Knights.
Special Assignments WriterI'm guided by the seasons through adventures with friends from all different walks of life. I love good wine, good food, and new experiences.
Culture WriterWhen I'm not writing about the latest in health & fitness, you can find me playing in the mountains and on the rivers of SW Colorado.
Health & Fitness Associate EditorTraveling and food are my passions. I love meeting people and trying new cuisine!
Style + Beauty WriterI'm a skin care-obsessed beauty and style writer, who will gladly talk your ear off about sun protection.
Lifestyle WriterWhen I'm not wrangling dogs or running, I'm running after dogs and trying to find slick ways to save some cash. To spend on the dogs.
Deputy Entertainment SE/Associate EditorI'm an entertainment news junkie who can usually be found drinking coffee and hanging with my dog, Lola.
VP of ProductI like to find what's broken and fix it, including (but not limited to) typos, furniture, and beer menus.
Director of TechnologyI am an applications developer that loves to tinker with new technologies and think of ways to apply technology that will foster overall growth while bringing balance to the Force.
Special Assignments WriterHusband, father. Sandwich artist, burger maestro. Cooking and golf are the same to me – I love both but am not good at either. Yes, I will see High on Fire with you.
Associate EditorI love cars, art, music, and baseball. Other than that, I'm an incredibly boring person.
Sports WriterI'm obsessed with baseball and finding ways to waste less (hence the electric car beat), but a perfect morning at the beach usually makes me forget everything.
Lifestyle WriterI'm a writer with strong opinions about the Oxford comma and a slight obsession with my rescue pit bull, Jerry.
Lifestyle WriterWhen I'm not writing culture or money pieces I'm sucking up culture and spending money.
Back-End DeveloperI love solving practical, real world problems, especially problems with a larger positive social impact.
Celebrity WriterWhen I'm not reviewing films and TV shows, I'm usually eating or reading something super embarrassing on my Kindle.
Culture Associate EditorI'm a self-proclaimed literature junkie with a penchant for vinyl records, dry humor, and all things French.
Front-End/Ad-Tech EngineerI love building software for a living but my free time is dedicated to my wife and son. They make my world go-round and keep me on my toes!
Celebrity WriterI strive to be Beyoncé therefore I write about her and her world as a celebrity writer.
Associate EditorMy life would be incomplete without editing, writing health articles, and swinging from the aerial silks at my local circus gym.
Lifestyle WriterWhen I'm not writing and researching all things Lifestyle, you can typically find me at the hot yoga studio, at happy hour with my friends, listening to or discussing nearly all genres of music, or traveling with my sweet, brilliant little girl.
Associate EditorIf I'm not editing, I'm running a D&D game, looking for a cheap flight, or fencing.
Managing EditorWhen I'm not researching, writing, and editing all things related to health, food, and style, I'm usually reading, running, or baking.